what if we could change the way people look at content?
what if we could get a little bit closer to our biggest fans?
what if the fans paid us, not the platform?
not just another post. a personal moment.
why now.
every feed is full. more posts, more ads, more AI. nobody can tell what's real anymore, not even the fans.
when everything can be faked, real is the only thing left to sell.
closer
than ever.
behind the scenes. personal messages. the moments that never go online. delivered offline, to the true fans.
- 01pick the pictures
- 02pick the picture in the middle of the REAL
- 03write the personal message
- 04we press, pack and ship to every subscriber
no planning. no editing. no overthinking.
more collectible
than ever.
the camera itself is also a collectible. each edition marks a moment in time. fans who start early own something that will never be made again.
- CAMERA
- no screen, no battery, no app. new editions and colorways over time.
- REAL
- the disc. pictures, a picture in the middle, a personal message. one per subscriber, every month.
- ADD-ONS
- special editions, collector books, custom cameras.
personal. playful. unlimited.
more valuable
than ever.
one REAL costs about $2-3 to make and ship at scale. reel, sleeve, packing, postage. that leaves around $7-8 of every $10, every month.
| SUBSCRIPTION | $10 | PER MONTH · SHIPPING INCLUDED |
| 200 SUBSCRIBERS | $2,000 | PER MONTH |
| 20,000 SUBSCRIBERS | $200,000 | PER MONTH |
| 1,000,000 SUBSCRIBERS | $10,000,000 | PER MONTH |
| COST PER REAL | $2-3 | ESTIMATE |
| LEFT PER SUBSCRIBER | $7-8 | PER MONTH |
built for you first. scalable to every talent with fans. and this time, nobody owns it but us. want in?
like the idea? want to know more?
click the picture to get to know me better
jonny hurts. artist, oslo and mallorca. OFFL/NE is my concept. i want to build the first one with SKYLRK.